Rise of "New Army" of Beijing Service
Source: www.zgbzad.com/gjsbw View: 214 Date: 2015-05-12

In 2014, the total import and export amount of service trade in Beijing is 110.614 Billion USD which accounts for about one fifth of the overall total import and export amount of foreign trade in Beijing, up by 9.4% year-on-year, increases 4.7 times compared with 23. 57 Billion USD ten years ago. For the current service trades, Beijing owns eight areas which occupy a leading position in the country, and their proportions are even over 50% in partial areas, Beijing has become one of the cities in which the service industry accounts for the highest proportion in China.

In April, 2015, the Deputy Mayor of Beijing, Hong Cheng expressed that the next target of Beijing was to play the advantage of capital, make service trade strong, further accelerate the upgradation of trade.

Build Various Platforms

In recent years, Beijing relies on the good foundation and conditions of development of service industry, focuses on promoting the development of trade in services, firstly achieves service-oriented economy in the country (Mainland). Beijing service shows developmental features of globalization, High-end orientation, Clustering, Integration.

The journalist learns that in 2015 Beijing will also set up guidance fund for the development of foreign trade, lead the social funds to support the development of trade in services such as service outsourcing, trade in technology, cultural trade; build foreign trade guarantee service platform to provide financing guarantee services for projects of service outsourcing, trade in technology, cultural trade, practically relieve the problems of "Hard financing, expensive financing" of service trade enterprises, better support the development of service trade enterprises.

China Beijing International Fair Trade in Services, which is held for three times, has become the benchmark of the development of service trade industry. The turnover of Beijing Fair also increases year by year, the third Beijing Fair of 2014 had a record-breaking result which is "236 signed projects, total turnover amount of 81.83 billion dollars", and there are 210 overseas professional buyers participating in the exhibition and conference; among the signed projects, the signed amount of international projects is 35.5 billion dollars, and this again proves the influence in the global service trade area. It is reported that Beijing will deepen the construction of service trade exchange and cooperation platform, form the service trade exhibition pattern leaded by Beijing Fair and supported by various professional exhibitions and forums, encourage other investment trade exhibitions to increase service trade display areas. Support enterprises to go abroad to participate in key exhibitions of service trade.

"Beijing Service" The Trend of Globalization and High-end Orientation Is Obvious

With the rapid development of service industry and service trade in Beijing, a large group of service trade enterprises with international competitiveness expend overseas, let "China Service" be known worldwide.

After 346 years' development, China Old Chinese Medicine Tongrentang Group makes the traditional Chinese medical culture as the carrier of Chinese culture, relies on Confucius Institute to promote traditional Chinese medical culture, establishes cultural promotion platform, a marketing system integrated with research & development, production, wholesale, cultural promotion is formed at abroad. There is only 22 years after "Going abroad", Tongrentang has set up 110 wholesale terminals in 20 countries and regions at abroad, founded the first production base in Hong Kong, China, the products are sold to over 40 countries and regions at abroad, over 30 million overseas patients are healed.

The Manager of Tongtentang Macao Company, Xuecheng Zhao tells a real story: Due to the long-term drought in 2006, it occurs seawater intrusion in Macao, the tap water is all salt water, it is impossible to drink it. The price of purified water constantly increases, and it is always sold out. Tongrentang has a service which is helping the clients to boiling medicine, they change to use the purified water to boil medicine for guaranteeing the effect of medicine, and the price of boiling medicine is not increased. "The regular clients tell me that even the seat price of boite in increased, but you don't change the price, we are so relieved about the store with hundreds of years old!" Xuecheng Zhao says that this is the service idea of Tongrentang to make "Conscience medicine".

It is another trend of "Beijing Service" to develop towards high-end area of industrial chain. Zhongguancun technological service industry forms integrated industrial system which "Centers on the industrialization of scientific and technological achievements, focuses on Research & Development, Technology Transfer, Innovation and Incubation, and Finance of Science and Technology, takes the Social Organization as link, and is able to effectively integrate services such as Technology Information, Engineering Technology, Design, Inspection, Intellectual property and Technology Consulting"; Information Service industry gathers from Cloud to integrated industrial chain and various links leading enterprises represented by Lenovo, Mi, Sina, Sohu; e-commerce and modern logistics area have covered various links of e-commerce industrial chain, formed integrated logistics distribution service system, stayed in leading position on the areas of shopping platform online, e-commerce system solution in the country. The key areas of technological innovation advantage are impelling "Beijing Service" to develop towards professionalization and high-end orientation, and they will also certainly be the new growth points of service trade in Beijing.

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