Devott Insights: Traditional Industries & “Internet +”- The Segmentation is Breakthrough
Source: Chnsourcing.com.cn View: 236 Date: 2015-06-11

"Internet +” has become the hottest word in 2015. Besides a lot of internet enterprises, some traditional companies also integrate with “internet +”. However it is not easy for them to transform to internet. Some traditional enterprises have faced “pain points” in e-commerce, such as intensively homogenized competition, highoperating cost. Actually, they just transformed the offline competition modes into online and didn’t realize the “internet +” in strategic pattern. However, some businesses that only devote themselves into products in segments gained their profits. The characteristics, professionalization and segmentation will be main development trends for e-commerce environment in future. Make a good market position and rapidly occupy a segment area will be one of main development ways for these companies. It is the key to find a right way for traditional enterprises that wants to transform into “internet +”.

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