Devott Insights: E-commerce Competition Changes from Single Scale & Low Price Era into Era of Users’ Comprehensive Experiences
Source: Chnsourcing.com.cn View: 202 Date: 2015-06-29

In expanding era of e-commerce in China, the competitive weight of e-commerce enterprises is low price; up to now, price war is still focus of competition for e-commerce enterprises especially for e-commerce platforms. However with e-commerce development into normalization and returning into business nature, e-commerce industry will gradually enter into the era of users’ comprehensive experience in future that is the 2.0 era of e-commerce. Receiving more users is the way to get the market. It mainly shows to need the revolution power from demand and strong attack from consumers. Traditional brands are products of industrial culture, the typical mode is demand decided by supply and brainwashed type of marketing. In future, the power from e-commerce consumers and users has become unprecedented strong; and their participating ways have become more actively and positively. E-commerce market will be mainly driven by users’ demand; and users will participate into production process that can promote demands reversely distribute resources; actually is product according to demand that can bear new types and formats. It really changes from supply chain to demand chain, from B2C to C2B.

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