Providers of online advertising services in the China market generated total revenue of CNY18 billion (US$2.89 billion) during the first quarter of 2013, falling 14.5% on quarter but growing 28.3% on year, according to China-based consulting company Analysys International.
Among different types of online advertising, keyword search accounted for 40.4% of total revenues, followed by brand images/text (advertising space) with 25.1%, video with 19.7% and e-mail with 0.9%, Analysys said.