Seasonal Spending and Touchscreen Notebooks Fail to Lift 1Q 2013 Philippines PC Market As it Declined 15% YoY: IDC
Source: IDC Press Release View: 258 Date: 2013-06-20

According to IDC’s Asia/Pacific Quarterly PC Tracker, the Philippines PC market grew by 18% sequentially QoQ but declined 15% Year-on-Year (YoY), to reach a total of 462,000 units in 1Q 2013.

Channels brought in higher levels of stocks across all brands this quarter after clearing ageing inventory last quarter. Sales of touchscreen Windows 8 notebooks also picked up as end users warmed up to the new user experience offered by these devices. But these improvements were not enough to arrest the YoY slide in the market.

"Despite the improvement in consumer PC shipments, IDC expects vendors to find it difficult to match their Year-on-Year sales in 2013," says Juan-Jin Ng, Market Analyst for Client Devices Research at IDC Asia/Pacific.

"Mininotebooks which were a significant volume driver in 2012 are being phased out this year. The market has yet to identify a replacement form factor which can match the price and popularity of mininotebooks," he explains.

IDC has consequently lowered its forecast for the Philippines PC market. Daniel Pang, ASEAN Research Manager for Client Devices at IDC Asia/Pacific comments, "The onslaught of entry-level tablets and smartphones are expected to have an adverse impact on the PC market in the upcoming quarters. Tablets like ASUS’ MemoPad, and smartphones like Cherry Mobile’s Candy TV are bound to attract end users, especially with telco subsidies making these devices even cheaper to own."

ASUS improved significantly this quarter by pushing higher volumes of touchscreen notebooks into the retail market. Acer may be gaining share sequentially, but is declining drastically YoY due to falling demand for its mininotebooks as well as increased competition from other vendors.

For further information on the findings contained in this report, please contact Vijay Sundararaman at +603-2177-9265 or vsundararaman@idc.com.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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