Thailand PC Market Declines 20% YoY in 2013Q1; Dwindling Demand in Mature Provinces Pushes Vendors Towards Upcountry Markets: IDC
Source: IDC Press Release View: 300 Date: 2013-06-25

According to IDC’s Asia/Pacific Quarterly PC Tracker, the Thailand PC market began 2013 on a negative note as sluggish demand in the consumer market brought about a 20% decline year-over-year in Q1, with shipments reaching only 800,000 units.

Consumer demand for PCs weakened as the quarter progressed, which resulted in a struggle for channel partners to overcome cash flow issues.

“Channel partners reacted quickly to the slowdown by reducing PC buy-in to make room for faster-moving devices like tablets" says Jarit Sidhu, Market Analyst for Client Devices Research at IDC Thailand.

"Insufficient touch panel supplies also prevented vendors from capitalizing on the growing demand for touch-enabled devices, and limited the impact of Windows 8 overall," he adds.

On a positive note, the overall commercial market remained stable, with stronger demand coming from both public-sector organizations and private enterprises.

“Although SMB demand fell drastically due to the rise in minimum wage nationwide, the public sector and large enterprises did not feel the effects as much, as demand remained healthy from the finance, telco and healthcare sectors.”

Overall though, IDC remains conservative on its forecast for 2013 for the Thailand PC market. The market experienced a decline for the first time in 2012 and IDC predicts that the weak momentum will persist throughout 2013.

Daniel Pang, ASEAN Research Manager, Client Devices at IDC Asia/Pacific says, “Consumer wallet share is likely to continue leaning towards smartphones and tablets, while demand from government agencies and private enterprises is unlikely to offset weaker SMB spending. With the market getting crowded, IDC expects vendors to increasingly expand beyond top-tier provinces to target untapped markets to sustain growth.”

Acer reclaimed previously relinquished market share in Q1, though this was more due to competitors’ inventory issues, as the vendor remained under pressure from rising players like Lenovo and Samsung. Dell and HP continued to struggle in the consumer market, though Dell managed to offset this somewhat by executing successful campaigns to target the SMB segment.

For more information about purchasing the report, "IDC’s Asia/Pacific Quarterly PC Tracker", please contact Phawadee Pongsupan at +662-651-5585 ext.111 or For press enquiries, please contact Sasithorn Sae-iao at +662-651-5585 ext.113 or

About IDC

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 48 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world’s leading technology media, research, and events company. You can learn more about IDC by visiting

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