Devott Insights: Information Service Era - What Can Big Data Bring Us?
Source: Chnsourcing.com.cn View: 225 Date: 2015-06-24

We always firstly delete more than 10 junk mails from invoice agency, foreign trade services, training courses and even marketing services when we scan our email boxes. However, we must spend a lot of time and effort to search and research even one useful product that we urgently need.

The asymmetric information brings many problems in our daily life; and those problems will be gradually solved by utilizing big data. Big Data is a new revolutionary information technology which is a dominant force promoting current industrial revolution; and is also a key point that accelerating the coming of the era of super customers’ experience. Devott believes that the huge economic benefit and core value of big data mainly showed in application that can precisely judge customers’ demands and provide prospective forecast via gathering & extracting & analyzing massive data, also can improve customers’ service experiences with more exact information promotions and services. For example of promoting Gym AD for sub-health white-collar workers, promoting maternal and child supplies in different ages according to time for mothers or expectant mothers, distributing different orders according to optimize route for couriers. With the hype curve gradually declining, we can rationally look at the nature and value of big data technology that is big data is no longer the slogan in marketing or false cover of traditional products and services. It can optimize production process, improve service quality, efficiency and reduce risk via hug data analysis. Such as recently, Highmoralmap has started to develop O2O cooperated with 58. E-commerce can promote gifts of the Dragon Boat Festival, the Fathers’ Day with big data reports. And even they can provide more and more applications in some areas such as movie industry, sports, medical and transportation because of big data. Actually, big data has started to be applied in quantum level market and entered into our lives and productions.

This post is a personal or group view of Research and Advisory members and doesn’t necessarily represent Devott's positions, strategies or opinions.

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