The selection on "TOP20 BPO Companies in China" (BPO TOP 20) is a researching program on BPO-based Chinese companies raised by Devott Co., Ltd. The program has been highly recognized and praised by the industrial experts and practitioners since it was launched in 2010.
Based on "Five-Force Model" launched by Devott, the committee composed by industrial experts evaluates each of the shortlisted companies' competitiveness qualitatively and quantitatively on their operational force, professional force, growth force, innovative force and development force and the other 20 secondary indexes. By this program, Devott is always dedicated to helping outsourcers to locate proper BPO service providers more accurately as well as popularizing Chinese outstanding BPO companies to the world.
BPO TOP 20 is launched every year and the final list is unveiled in the Annual Devott Global IT & Sourcing Leadership Summit in March of the consequent year.
2. Evaluation Model and Criteria
In 2010, Devott created "Five-Force Model", which was designed for evaluation of outsourcing companies, for "2014 TOP 20 BPO Players in China". "Five-Force Model" consists of five parameters - operation, growth, expertise, development and innovation. The major criteria include scale and growth rate of the company, major customers' reviews, depth and width of management, outsourcing management system etc. From past experience, it brought big success to the evaluation and ranking and got highly recognized by industrial experts. This model will be used in the next year for BPO TOP 20.
"Five-Force" Model for Evaluation of Company's Competitiveness
"Five-Force" Model analyzes a company's current and potential integrated competitiveness in five criteria, which are:
Operation Force: the assessment for a company's overall operational capability that including revenue, number of employees, profit margin, per capita income, etc.
Growth Force: an essential index to measure an outsourcing company for emerging market, including income growth rate, personal growth rate, the growth rate of per capita income, etc.
Specialty Force: the assessment to how professional a company survives in its field, including market share, number of accreditation and certificates, number of patent and copy rights, personnel structure, etc.
Development Force: assessment to a corporate's potential, including registered capital, financing, number of branches, number of international talents, major market distribution, business structure, core management team, etc.
Innovation Force: innovation on technology, market, business model, product / service, process, etc.
|Comprehensive Competiveness Assessment for Outsourcing Companies—"Five-Force Model"|
|Operation||Income from service outsourcing in 2014|
|Number of Employees of service outsourcing in 2014|
|Average income of service outsourcing in 2014|
|Growth||Income growth rate of service outsourcing in 2014|
|Employee growth rate of service outsourcing in 2014|
|Growth rate of profit margin of service outsourcing in 2014|
|Expertise||Market share of primary business on segments, industry|
|influence, industry position|
|Level and amount of international and domestic certificates|
|Amount of patents, products, and copyrights|
|Professionalism, degree and expertise structure of employees|
|Amount and percentage of experts|
|Development||Registered capital of companies|
|Financing of companies|
|Amount of oversea and domestic branches|
|Amount of international professionals and growth of size|
|Business structure and core management team|
|Business mode innovation|
|Best practical case of projects|